IGCSE商科知识点目录总结思维导图

1.1 Business activity

1.2 Classification of business

1.3 Enterprise,business growth and size

1.4 Types of business organisation

1.5 Business objectives and stakeholder objectives

2.4 Internal and external communication

2.3 Recruitment,selection and training of workers

2.2 Organisation and management

2.1 Motivating workers

3.4 Marketing strategy

3.3.5 Technology and the marketing mix

3.3.4 Promotion

3.3.3 Place

3.3.2 Price

3.3.1 Product

3.2 Market research

3.1 Marketing,competition and the customer

4.2 Costs,scale of production and break-even analysis

4.4 Location decisions

4.3 Achieving quality production

4.1 Production of goods and services

5.3 Income statements

5.2 Cash-flow forecasting and working capital

5.1 Business finance:needs and sources