2017年12月英语四级作文预测及范文（3）思维导图

1.广告让人们变得个性化。举例，大量的广告标语，如“唯一的”，“特别的”，“最好的”，“不一样的”，都是在暗示人们去购买那些不那么大众化的产品来突出自我。

2.但是，广告的基本功能却是帮助大公司垄断市场。举例，投入巨资打造的闪亮广告能不断巩固那些大品牌在大众中的形象，这吸引了越来越多的人来购买同样的产品。相反，那些小公司却因为缺乏资金做广告而陷入破产边缘。最终，整个市场会被单一品牌垄断。

3.广告的另外一个作用是制造流行趋势，这刺激了人们对同一个时尚进行盲目的购买。举例，在大厂商的广告诱惑之下，很多的人们总是购买同一个著名品牌的衣服，鞋子，包包，这让她们的外表缺乏区别。

Nowadays,theoverwhelminginfluenceofadvertisementsonmediahasmadetoomanycontroversialsocialissues.Somepeoplearguethatadvertisementsmaketheaudiencehavethesimilarlookbydrivingthemtobuyproductsofthesamebrand.Personally,Ifundamentallyagreewiththisassertion,andmyreasonswillbeexploredasbelow.

Admittedly,theliteralintentionofadvertisementsistosharpentheconceptofindividualism.Forthepurposeofdistinguishingbrandnames,slogansandtestimonialsinadvertisementarealwaysfullofverypersonalizedwords,including"new","innovation","uniqueness","revolution","thebest","theonly","thefirst".Itisclearthatcorevaluesofthesewordsbringpeopleamotivationtochange,andadesiretotrysomethingdistinctive.Consequently,thegapbetweenpeoplecanbebroadened,becauseanyindividualisstimulatedbyadvertisementstoexpresstheirpersonalitiesbybuydifferentitems,insteadoffollowingcommontastes.

However,whenconsideringpracticaleffectsofadvertisementsonthesociety,Istronglybelievetheyplayaroleofdepersonalizingtheaudience,andthefirstreasonisthatcommercialsarethekeytoolforbigcompaniestomonopolizethemarket.Onehand,manybigcompaniesinvestbillionsofdollarsannuallyinmakingfascinatingandprepossessingadvertisementstoattractthepublic,whichconsistentlymaintainstheloyaltyofpatrons,andcultivategoodimpressionsofpotentialcustomersontheirbrands.Ontheotherhand,smallcompanieshavetoolimitedfinancialabilitytoaffordthesecostlypublicitycampaigns,sothattheirnamesandinfluencescontinuetofadeandloseconsumergroups.Thatistosay,advertisements,anexpensiveprivilegeonlyforrichandbigcompanies,helpthesecompaniesexclusivelyoccupythemarket,aswellasreducingthediversityofbrands.Inthissituation,peopledefinitelylookthesame,becausetheyhavenootheroptionsbutbuythesame-brandfood,clothesanddevicesproducedbyadominatingcompany.

Anotherreasonsupportingthisassertionliesonthefactthatexposuretoadvertisementsstandardizesthoughtsandtastesamongaudiences,especiallyintermsoftheirappearance.Atypicalexamplecomesfromfashion,cosmeticandshampoocommercialswhichhighlighttheclose-upofimagesofcertainmodelorcelebrity.Thisisastrongbrainwashbyimplyingthatimagesoftheseactorsarecommonstandardsofhumanbeauty,andthentriggeringmassivepublicimitationshowsroundbyround.Intoomanycases,largegroupsofhypnotizedpeople,regardlessofages,careersandraces,blindlyfollowandchaseso-callediconicfiguresinanadvertisement,mainlythroughbuyingandusingthesamelipstickandperfume,wearingsameclothes,watch,ornamentsandbag,evencopyingthesamehairstyle.

Inconclusion,Ibelievethemainsocialinfluenceofadvertisementsistomakepeoplehavethesimilarimagesapparently.Althoughslogansofadvertisementstendtoindividualizetheaudience,thetruthisthatadvertisementsnotonlyletbigcompaniesrulethemarketsolely,butalsomanipulatethepublic’smindstobuythesamethings.