2016年12月英语四级阅读冲刺练习题及答案(十三)思维导图

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2016年12月英语四级阅读冲刺练习题及答案(十三)思维导图

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　　Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. B

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Tasteissuchasubjectivematterthatwedon’tusuallyconductpreferencetestsforfood.Themostyoucansayaboutanyone’spreference,isthatit’soneperson’sopinion.Butbecausethetwobigcola(可乐)companiesCoca-ColaandPepsiColaaremarketedaggressively,we’vewonderedhowbigaroletastepreferenceactuallyplaysinbrandloyalty.WesetupatastetestthatchallengedpeoplewhoidentifiedthemselvesaseitherC0ca-ColaorPepsifans:Findyourbrandinablindtasting.

WeinvitedstaffvolunteerswhohadastronglikingforeitherCoca-ColaClassic(传统型)orPepsi,Diet(低糖的)Coke,orDietPepsi-Thesewerepeoplewhothoughtthey’dhavenotroubletellingtheirbrandfromtheotherbrand.Weeventuallylocated19regularcoladrinkersand27dietcoladrinkers.

Weeventuallylocated19regularcoladrinkersand27dietcoladrinkers.Thenwefedthemfourunidentifiedsamplesofcolaoneatatime,regularcolasfortheonegroup,dietversionsfortheother.WeaskedthemtotelluswhethereachsamplewasCokeorPepsi;thenweanalyzedtherecordsstatisticallytocomparetheparticipants’choiceswithwhatmeregum-workwouldhaveaccomplished.

Gettingallfoursamplesrightwasatoughtest,butnottootough,wethought,forpeoplewhobelievedtheycouldrecognizetheirbrand.Intheend,only7outof19regularcoladrinkerscorrectlyidentifiedtheirbrandofchoiceinallfourtrials.Thediet-coladrinkersdidalittleworse-only7of27identifiedallfoursamplescorrectly.

Whilebothgroupsdidbetterthanchancewouldpredict,nearlyhalftheparticipantsineachgroupmadethewrongchoicetwoormoretimes.Twopeoplegotallfoursampleswrong.Overall,halftheparticipantsdidaboutaswellonthelastroundoftastingasonthefirst,sofatigue,ortasteburnout,wasnotafactor.OurpreferencetestresultssuggestthatonlyafewPepsiparticipantsandCokefansmayreallybeabletotelltheirfavoritebrandbytasteandprice.

练习题：

Choosecorrectanswerstothequestion:

1.Accordingtothepassagethepreferencetestwasconductedinorderto_____.

A.findouttheroletastepreferenceplaysinaperson’sdrinking

B.revealwhichcolaismoretothelikingofthedrinkers

C.showthataperson’sopinionabouttasteismereguess-work

D.comparetheabilityoftheparticipantsinchoosingtheirdrinks

2.Thestatisticsrecordedinthepreferencetestsshow_____.

A.Coca-ColaandPepsiarepeople’stwomostfavoritedrinks

B.thereisnotmuchdifferenceintastebetweenCoca-ColaandPepsi

C.fewpeoplehadtroubletellingCoca-ColafromPepsi

D.people’stastesdifferfromoneanother

3.Itisimpliedinthefirstparagraphthat_____.

A.thepurposeoftastetestsbtopromotethesaleofcolas

B.theimprovementofqualityisthechiefconcernofthetwocolacompanies

C.thecompetitionbetweenthetwocolasisverystrong

D.blindtastingisnecessaryforidentifyingfans

4.Theword"burnout"(Line4,Para.5)herereferstothestateof_____.

A.beingseriouslyburntintheskin

B.beingunabletoburnforlackoffuel

C.beingbadlydamagedbyfire

D.beingunabletofunctionbecauseofexcessiveuse

5.Theauthor’spurposeinwritingthispassageisto_____.

A.showthattastepreferenceishighlysubjective

B.arguethattastetestingisanimportantmarketingstrategy

C.emphasizethattasteandpricearecloselyrelatedtoeachother

D.recommendthatblindtastingbeintroducedinthequalitycontrolofcolas

1.[A]第1段第3句提到，由于两大可乐公司的营销如此具有攻击性，我们不由想知道对味道的偏好在品牌忠诚度上起多大的作用，A与之相符。

2.[B]第4段第2、3句表明可口可乐和百事可乐在味道方面并无多大差异，B与之相符。A、D不是实验数据所表明的事情，故排除;C与原文的意思不相符，也排除。

3.[C]由第1段第3句中CocaColaandPepsiColaaremarketedsoaggressively可知两大公司竞争极为激烈，故选C。

4.[D]文章最后一段第3句中，fatigue与tastebumout之间用or连接，表明两者语义比较接近，对比四个选项，D符合，表示味觉疲劳、麻木。

5.[A]文章第1句Tasteissuch...food表明味觉偏好是十分主观的，且下文讲到的实验结果也更进一步印证了该观点，故选A。

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