Reaching new peaks of popularity in North America is Iceberg Water, which is harvested from icebergs off the coast of Newfoundland, Canada. Arthur von Wiesenberger, who carrie
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ReachingnewpeaksofpopularityinNorthAmericaisIcebergWater,whichisharvestedfromicebergsoffthecoastofNewfoundland,Canada.
ArthurvonWiesenberger,whocarriesthetitleWaterMaster,isoneofthefewwatercriticsinNorthAmerica.Asaboy,hespenttimeinthelargercitiesofItaly,FranceandSwitzerland,wherebottledwaterisconsumeddaily.Eventhen,hekeptawaterjournal,notingthebrandshelikedbest.“Mydogcouldtellthedifferencebetweenbottledandtapwater,”Hesays.
Butisplaintapwaterallthatbad?Notatall.Infact,NewYork’smunicipalwaterformorethanacenturywascalledthechampagneoftapwateranduntilrecentlyconsideredamongthebestintheworldintermsofbothtasteandpurity.Similarly,amagazineinEnglandfoundthattapwaterfromtheThamesRivertastedbetterthanseveralleadingbrandsofbottledwaterthatwere400timesmoreexpensive.
Nevertheless,soft-drinkcompaniesviewbottledwaterasthenextbattle-groundformarketshare—thisdespitethefactthatover25percentofbottledwatercomesfromtapwater:PepsiCo’sAquafinaandCoca-Cola’sDasaniarebothpurifiedtapwaterratherthanspringwater.
Asdinersthirstforleadingbrands,bottlersandrestaurateurssalivate(垂涎)overtheprofits.Arestaurant’stypicalmark-uponwineis100to150percent,whereasonbottledwaterit’soften300to500percent.Butsincewaterismuchcheaperthanwine,andmanyofthefancierbrandsaren’tavailableinstores,mostdinersdon’tnoticeorcare.
Asaresult,somerestaurantsareturningupthepressuretosellbottledwater.AccordingtoanarticleinTheStreetJournal,someofthemoreshamelesstacticsincludeplacingattractivebottlesonthetableforavisualsell,listingbrandsonthemenuwithoutprices,andpouringbottledwaterwithoutevenaskingthedinersiftheywantit.
Regardlessofhowit’ssold,thepopularityofbottledwatertapsintoourdesireforbetterhealth,ourwishtoappearcultivated,andevenalongingforlostpurity.
A)Itisakindoficedwater.
B)Itisjustplaintapwater.
C)Itisakindofbottledwater.
D)Itisakindofmineralwater.
A)plaintapwateriscertainlyunfitfordrinking
B)bottledwaterisclearlysuperiortotapwater
C)bottledwateroftenappealsmoretodogstaste
D)dogscanusuallydetectafinedifferenceintaste
A)tapwaterfromtheThamesRiver
B)famouswinesnotsoldinordinarystores
C)PepsiCo’sAquafinaandCoca-Cola’sDasani
D)expensivebottledwaterwithimpressivenames
A)Bottledwaterbringsinhugeprofits.
B)Competitionfromthewineindustryisintense.
C)Mostdinersfindbottledwateraffordable.
D)Bottledwatersatisfieddiners’desiretofashionable.
A)Itismuchcheaperthanwine.
B)Itisconsideredhealthier.
C)Itappealstomorecultivatedpeople.
D)Itismorewidelypromotedinthemarket.
参考答案:
57.C58.B59.D60.A61.B