2017年12月大学英语六级仔细阅读练习题(40)
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2017年12月大学英语六级仔细阅读练习题(40)思维导图模板大纲
Questions61to65arebasedonthefollowingpassage.
ItwouldbealltooeasytosaythatFacebook'smarketmeltdowniscomingtoanend.Afterall,MarkZuckerberg'ssocialnetworkburnedasmuchas$50billionofshareholders'wealthinjustacouplemonths.Toputthatincontext,sinceitsdebut(初次登台)onNASDAQinMay,FacebookhaslostvaluenearlyequaltoYahoo,AOL,Zynga,Yelp,Pandora,OpenTable,Groupon,LinkedIn,andAngie'sListcombined,plusthatofthebulkofthepubliclytradednewspaperindustry:
Asshockingasthisutterfailuremaybetothenearly1billionfaithfulFacebookusersaroundtheworld,it'snosurprisetoanyonewhoreadtheinitialpublicoffering(IPO)prospectus(首次公开募股说明书).Worsestill,allthecrisesthatemergedwhenthecompanydebuted-overpricedshares,poorcorporategovernance,hugechallengestothecorebusiness,andadamagedbrand-remaintoday.FacebooklookslikeaprimeexampleofwhatWallStreetcallsafallingknife-thatis,onethatcancostinvestorstheirfingersiftheytrytocatchit.
Startwiththevaluation(估值).TojustifyastockpriceclosetothelowerendoftheprojectedrangeintheIPO,say$28ashare,Facebook'sfuturegrowthwouldhaveneededtomatchthatofGooglesevenyearsearlier.Thatwouldhaverequiredincreasingrevenuebysome80percentannuallyandmaintaininghighprofitmarginsallthewhile.
That'snothappening.Inthefirsthalfof2012,Facebookreportedrevenueof$2.24billion,up38percentfromthesameperiodin2011.Atthesametime,thecompany'scostssurgedto$2.6billioninthesix-monthperiod.
Thisso-soperformancereflectstheAchilles'heelofFacebook'sbusinessmodel,whichthecompanyclearlystatedinalistofriskfactorsassociatedwithitsIPO:ithasn'tyetfiguredouthowtoadvertiseeffectivelyonmobiledevices,ThenumberofFacebookusersaccessingthesiteontheirphonessurgedby67percentto543millioninthelastquarter,ormorethanhalfitscustomerbase.
Numbersareonlypartoftheproblem.ThemountingpileoffailurecreatesanegativefeedbackloopthatthreatensFacebook'sfutureinotherways.Indeed,themoreFacebook'sdisappointmentinthemarketiscatalogued,theworseFacebook'simagebecomes.Notonlydoesthatthreatentoruboffonusers,it'sbadforrecruitmentandretentionoftalentedhackers,whoarethelifebloodofZuckerberg'screation.
YetthebrilliantCEOcanignorethesadnessandcomplaintsofhisshareholdersthankstothesuper-votingstockheholds.Thisarrangementalsowasfullydisclosedatthetimeoftheoffering.It'sapitysofewinvestorsapparentlybotheredtodotheirhomework.
61.WhatcanbeinferredaboutFacebookfromthefirstparagraph?
A.Itsmarketmeltdownhasbeeneasilyhalted.
B.Ithasincreasedtradewiththenewspaperindustry.
C.Ithasencounteredutterfailuresinceitsstockdebut.
D.Itsshareholdershaveinvested$50billioninasocialnetwork.
62.ThecrisesFacebookisfacing_____
A.havebeendisclosedintheIPOprospectus
B.aretheuniversalrisksWallStreetconfronts
C.disappointitsfaithfulusers
D.haveexistedforalongtime
63.Tomakeitsstockpricereasonable,Facebookhasto____
A.narrowtheIPOpricerange
B.cooperatewithGoogle
C.keepenormouslyprofitable
D.investadditional$2.6billion
64.Itcanbeinferredfromthecontextthatthe"Achilles'heel"(Line1,Para.5)refersto____
A.deadlyweakness
B.problemunsolved
C.indisputablefact
D.potentialrisk
65.WhateffectwillFacebook'sfailureinthemarkethave?
A.Itsusers'benefitswillbethreatened.
B.Talentedhackerswilltakedownthewebsite.
C.TheCEOwillholdthesuper-votingstock.
D.Thecompany'sinnovationstrengthwillbedamaged.
参考答案
61.C)。本题考查第一段的主旨大意。此种题型可以使用排除法,将各选项代入原文来验证对错。A)“脸谱网的市场崩溃已被轻而易举地制止了”,原文开篇指出,说脸谱网的市场崩溃将要结束未免太简单了.A)与原文不符,故排除;B)“脸谱网增加了与报纸业之间的商务往来”,原文首段末句plusthatof…中的that指的是value,意指脸谱网自登陆纳斯达克以来,损失的价值等同于几个大型互联网企业加上大部分报业价值的总和,B)与原文不符,故排除;C)“脸谱网自股票上市以来遭遇了巨大失败”,由第一段中的burned,lost等词可以推断脸谱网上市后遭遇了巨大失败,故为答案。
62.D)。事实细节题。D)‘‘已经存在很长时间了”,与定位句中remaintoday的意思相同,故为答案。
63.C)。本题考查脸谱网如何才能使其制定的股价合理,题干中的reasonable对应原文中的justify。定位句提到,要实现接近其公开募股说明书上的较低股价,比如每股28美元,这就要求脸谱网年收益增长要高达80%,并始终保持高利润率,故答案为c)。
64.A)。本段提到,脸谱网现在还未解决如何有效地在移动设备上做广告这一问题,而用手机登录其网站的用户数量却不断飙升,且文章通篇语义色彩都是消极的,故可推出此处应指脸谱网商业模式中的致命软肋,故答案为A)。
65.D)。由定位句可知,脸谱网在市场上的失意不仅会影响到用户,还会影响招募和挽留天才黑客,而这些人正是扎克伯格创造力的命脉。由此推知,脸谱网的创新力会因其市场失意而受到损害,故答案为D)。
2017年12月大学英语六级仔细阅读练习题库