自助销售目标设定及执行评估流程内容讲解
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Campus paper towel self-service sales goal setting and execution evaluation process思维导图模板大纲
Market research
Understand the demand for paper towels on campus
Analyze competitors
Identify target consumer groups
Product positioning
Determine the type and quality of tissues
Determine the selling price and preferential policies
Set sales targets
Define short-term vs. long-term sales targets
Set market share targets
1. Self-service vending machine layout
Choose a suitable location on campus to set up a vending machine
Ensure that the number and distribution of self-service vending machines meet the demand
2. Publicity and promotion
Create promotional posters and videos
Use campus media to promote
Carry out online and offline activities to attract attention
3. Operation and maintenance
Regularly check the operation of the vending machines
Refill consumables such as paper towels in a timely manner
Collect user feedback and continuously optimize products and services
1. Sales data evaluation
Collect sales data from vending machines
Analyze sales data and evaluate the achievement of sales targets
2. User satisfaction surveys
Understand user satisfaction through questionnaires, online evaluations, etc
Collect user suggestions to optimize products and services
3. Continuous improvement
Adjust product strategy and operation strategy according to the evaluation results and user needs
Optimize the layout and functions of self-service vending machines to improve user experience
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