Section B Passage One Questions 26 to 28 are based on the passage you have just heard. 26.[A] The importance of advertisement. [B] The society’s great need of
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SectionB
Questions26to28arebasedonthepassageyouhavejustheard.
26.[A]Theimportanceofadvertisement.
[B]Thesociety’sgreatneedofadvertisement.
[C]Theoriginofadvertisement.
[D]Theprosperityofadvertisement.
27.[A]Thelocalgovernments.
[B]Theirownersfamilies.
[C]Advertisements.
[D]Theaudience.
28.[A]Advertisingispersonal.
[B]Advertisementsareconvincing.
[C]Advertisementsareunreliable.
[D]Advertisementsaremisleading.
Questions29to31arebasedonthepassageyouhavejustheard.
29.[A]Thegamesshouldn’tbeheldinSaltLakeCity.
[B]Thegameshavemettheirenvironmentalgoals.
[C]Thegamesdidlittletoprotecttheenvironment.
[D]Thegameshavecausedlastingdamagestothearea.
30.[A]Sportscompetition.
[B]Culturalexchange.
[C]Economicdevelopment.
[D]Environmentalprotection.
31.[A]Buildingskijumpsfartherawayfromthecity.
[B]Developingbetterpublictransportationinthecity.
[C]Plantingmoretreesaroundthefields.
[D]Promotingtheuseofcleanerenergy.
答案和解析:
PassageOneWhenyouturnontheradio,youhearanadvertisement.Whenyouwatchtelevision,youhearandseeanadvertisement.Ifyouturnthepagesofanewspaperormagazine,againyoufindanadvertisement.Ifyouwalkdownthestreet,youseeoneadvertisingboardafteranother.Allday,everyday,peoplewhowanttosellyousomethingcompetenttocatchyourattention.Asaresult,advertisementsarealmosteverywhere.IntheWest,advertisementsarethefuelthatmakesmassmediawork.ThegovernmentdoesnotgivemoneytomassmediasuchasTVstations,newspapers,magazinesandradiostations.Theyareallownedprivately.Sowheredoesthemoneycomefrom?Fromadvertisements.Withoutadvertisements,therewouldnotbetheseprivatebusinesses.
Haveyoueveraskedyourselfwhatadvertisingis?Throughtheyears,peoplehavegivendifferentanswerstothequestion.Forsometimeitwasfeltthatadvertisingwasameansof“keepingyournamebeforethepublic.”Andsomepeoplethoughtthatadvertisingwas“truthwelltold.”Nowmoreandmorepeopledescribeitinthisway:Advertisingisthepaid,nonpersonal,andusuallypersuasivedescriptionofgoods,servicesandideasthroughvariousmedia.
Alladvertisementstrytomakepeoplebelievethattheproduct,idea,orserviceadvertisedcandowelltothem.Advertisementsexisteverywhereinourlives.
Questions26to28arebasedonthepassageyouhavejustheard.
26.Whatisthepassagemainlyabout?
【解析】选[D]。这篇材料开篇就提到了广播、电视、报纸上的广告(advertisement),随后讲了广告的定义,结尾说广告到处都存在,这表明本篇讲的是广告的繁荣发展,故选项[D]符合题意。
27.What’sthefinancialsourceoftheprivatelyownedmassmedia?
【解析】选[C]。选项[C]符合题意,依据是Sowheredoesthemoneycomefrom?Fromadvertisements。
28.Accordingtothepassage,whatisoneofthefeaturesofadvertisements?
【解析】选[B]。选项[B]符合题意,依据是Advertisingisthepaid,nonpersonal,andusuallypersuasivedescriptionofgoods,servicesandideasthroughvariousmedia。convincing是persuasive的同义转述,意为makingyoubelievethatsomethingistrueorright,即“使相信,使确认”。
OfficialsattheOlympicGamestakingplaceinSaltLakeCity,Utah,saytheyhavemettheirenvironmentalgoals.However,environmentalgroupssaytheSaltLakeOlympicGameshavedonepemp3anenthamp3tothearea.ProtectionoftheenvironmentisnowofficiallyoneofthethreegoalsoftheOlympicmovement.Theothertwogoalsaresportsandculture.Today,manycitiesseekingtoholdtheOlympicGamespromisetooffergreaterprotectionfortheenvironment.However,anenvironmentalgroupsaysthattheSaltLakeOlympicCommitteemakepromisesthatithasnotkept.Forexample,activistscriticizeskijumpsthatwerebuiltintothesidesofthemountains.Theyalsocriticizetheofficialsforpemp3ittingtreestobecutdownandnewroadsbuiltfortheOlympicGames.TheysaidbetterpublictransportationisneededtohelpdecreaseairpollutionduringtheGames.Andtheysaidnotenoughhasbeendonetoreduceenergyuse.LawyerssaytheOlympicsarebeingusedasanexcusetopemp3itdevelopmentthatnomp3allywouldbeunacceptableunderthecurrentenvironmentallaws.
Questions29to31arebasedonthepassageyouhavejustheard.
29.WhatdotheenvironmentalgroupsthinkoftheSaltLakeOlympicGames?
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