2017年12月英语六级阅读理解20篇（5）思维导图

ItwouldbealltooeasytosaythatFacebook'smarketmeltdowniscomingtoanend.Afterall,MarkZuckerberg'ssocialnetworkburnedasmuchas$50billionofshareholders'wealthinjustacouplemonths.Toputthatincontext,sinceitsdebut(初次登台)onNASDAQinMay,FacebookhaslostvaluenearlyequaltoYahoo,AOL,Zynga,Yelp,Pandora,OpenTable,Groupon,LinkedIn,andAngie'sListcombined,plusthatofthebulkofthepubliclytradednewspaperindustry:

Asshockingasthisutterfailuremaybetothenearly1billionfaithfulFacebookusersaroundtheworld,it'snosurprisetoanyonewhoreadtheinitialpublicoffering(IPO)prospectus(首次公开募股说明书).Worsestill,allthecrisesthatemergedwhenthecompanydebuted-overpricedshares,poorcorporategovernance,hugechallengestothecorebusiness,andadamagedbrand-remaintoday.FacebooklookslikeaprimeexampleofwhatWallStreetcallsafallingknife-thatis,onethatcancostinvestorstheirfingersiftheytrytocatchit.

Startwiththevaluation(估值).TojustifyastockpriceclosetothelowerendoftheprojectedrangeintheIPO,say$28ashare,Facebook'sfuturegrowthwouldhaveneededtomatchthatofGooglesevenyearsearlier.Thatwouldhaverequiredincreasingrevenuebysome80percentannuallyandmaintaininghighprofitmarginsallthewhile.

That'snothappening.Inthefirsthalfof2012,Facebookreportedrevenueof$2.24billion,up38percentfromthesameperiodin2011.Atthesametime,thecompany'scostssurgedto$2.6billioninthesix-monthperiod.

Thisso-soperformancereflectstheAchilles'heelofFacebook'sbusinessmodel,whichthecompanyclearlystatedinalistofriskfactorsassociatedwithitsIPO:ithasn'tyetfiguredouthowtoadvertiseeffectivelyonmobiledevices,ThenumberofFacebookusersaccessingthesiteontheirphonessurgedby67percentto543millioninthelastquarter,ormorethanhalfitscustomerbase.

Numbersareonlypartoftheproblem.ThemountingpileoffailurecreatesanegativefeedbackloopthatthreatensFacebook'sfutureinotherways.Indeed,themoreFacebook'sdisappointmentinthemarketiscatalogued,theworseFacebook'simagebecomes.Notonlydoesthatthreatentoruboffonusers,it'sbadforrecruitmentandretentionoftalentedhackers,whoarethelifebloodofZuckerberg'screation.

YetthebrilliantCEOcanignorethesadnessandcomplaintsofhisshareholdersthankstothesuper-votingstockheholds.Thisarrangementalsowasfullydisclosedatthetimeoftheoffering.It'sapitysofewinvestorsapparentlybotheredtodotheirhomework.

61.WhatcanbeinferredaboutFacebookfromthefirstparagraph?

62.ThecrisesFacebookisfacing_____

63.Tomakeitsstockpricereasonable,Facebookhasto____

64.Itcanbeinferredfromthecontextthatthe"Achilles'heel"(Line1,Para.5)refersto____

65.WhateffectwillFacebook'sfailureinthemarkethave?

61.C)。本题考查第一段的主旨大意。此种题型可以使用排除法，将各选项代入原文来验证对错。A)“脸谱网的市场崩溃已被轻而易举地制止了”，原文开篇指出，说脸谱网的市场崩溃将要结束未免太简单了.A)与原文不符，故排除;B)“脸谱网增加了与报纸业之间的商务往来”，原文首段末句plusthatof…中的that指的是value，意指脸谱网自登陆纳斯达克以来，损失的价值等同于几个大型互联网企业加上大部分报业价值的总和，B)与原文不符，故排除;C)“脸谱网自股票上市以来遭遇了巨大失败”，由第一段中的burned，lost等词可以推断脸谱网上市后遭遇了巨大失败，故为答案。

62.D)。事实细节题。D)‘‘已经存在很长时间了”，与定位句中remaintoday的意思相同，故为答案。

63.C)。本题考查脸谱网如何才能使其制定的股价合理，题干中的reasonable对应原文中的justify。定位句提到，要实现接近其公开募股说明书上的较低股价，比如每股28美元，这就要求脸谱网年收益增长要高达80%，并始终保持高利润率，故答案为c)。

64.A)。本段提到，脸谱网现在还未解决如何有效地在移动设备上做广告这一问题，而用手机登录其网站的用户数量却不断飙升，且文章通篇语义色彩都是消极的，故可推出此处应指脸谱网商业模式中的致命软肋，故答案为A)。

65.D)。由定位句可知，脸谱网在市场上的失意不仅会影响到用户，还会影响招募和挽留天才黑客，而这些人正是扎克伯格创造力的命脉。由此推知，脸谱网的创新力会因其市场失意而受到损害，故答案为D)。