Increasingly, online shoppers won’t complete their orders unless free shipping is part of the deal. Nearly two-thirds of online purchases last week were shipped for free.
树图思维导图提供 大学英语四级美文欣赏:免邮对网购者假期消费的影响 在线思维导图免费制作,点击“编辑”按钮,可对 大学英语四级美文欣赏:免邮对网购者假期消费的影响 进行在线思维导图编辑,本思维导图属于思维导图模板主题,文件编号是:283ddcaeaad9e5635be800879a661172
大学英语四级美文欣赏:免邮对网购者假期消费的影响思维导图模板大纲
Increasingly,onlineshopperswon’tcompletetheirordersunlessfreeshippingispartofthedeal.Nearlytwo-thirdsofonlinepurchaseslastweekwereshippedforfree.
InNovemberoflastyear,aNewYorkTimesstorynotedthat41%ofonlinepurchasescamewithfreeshipping—animpressivefigureatthetime,consideringthatfreeshippingwasonceanovelty,arareunexpectedbonus.
Sincethen,retailerssuchasL.L.BeanandNordstromhavebegunofferingfreeshippingonallorders,nopromotionalcodeorminimumpurchaserequired,whilestoressuchasBestBuyandWalmartareshippingmostorallitemsforfreeduringtheholidayseason.
EvenbeforeHalloweenwasherein2011,itwasclearthatfreeshippingwouldbeahugetrendforthewintershoppingseason.InaNationalRetailFederationsurveypublishedoveramonthago,morethan9outof10retailerssaidthey’dofferfreeshippingatsomepointduringtheholidayseason.E-merchantsarewellawarethatfreeshippingisintheirbestinterests—becausewithoutit,consumersarelesslikelytobuy,andwithit,consumersarenotonlymorelikelytobuy,buttobuyinbiggerways.AccordingtoNRFdata:
Moreshoppersthisyeararealsointerestedinshoppingonlineasadirectresultoffreeshippingoffers–36.3percentwillspendmoreonlinethisyearifshippingcomesfree.
Now,afteranepic$52billionshoppingspreeoverBlackFridayweekend,someoftheeffectsoffreeshippingcanbeseen.
epicn.1.[C,U]史诗,叙事诗2.[C]壮举,惊人之举adj.1.史诗的,叙事诗的2.漫长而艰难的3.壮丽的,给人深刻印象的
MarketresearchfirmComScorehasannouncedthatduringCyberWeek(weekendingDecember2),onlinepurchasestotaled$6billion;ahighest-ever$1.25billionwasspentonlineonCyberMondayalone.Thisisparticularlyremarkablebecausetheonlinespend-a-thontookplacerightontheheelsofadramaticriseinspendinginphysicalstoresoverBlackFridayweekend.
Whatroledidfreeshippingplayinenticingshopperstospend(andspendandspend)lastweek?Well,overthelasttwoweeks,over63%ofallonlinepurchaseswereaccompaniedbyfreeshipping—that’suproughly10percentagepointsoverthesameperiodoneyearago.IntheComScoresurvey,78%ofconsumerssaidthatfreeshippingwaseither“veryimportant”or“somewhatimportant”whenitcomestodecisiontimetomakeanonlinepurchase.
enticev.怂恿;诱使
Increasingly,ifshippingcostsextra,theonlinepurchasejustdoesn’thappen.InapreviousComScoresurvey,nearlyhalfofconsumers(47%)saidthey’dabandonanonlinepurchaseiftheydiscoveredatcheckoutthatshippingwasn’tincludedforfree.
Youcan’thaveadiscussionaboutthefree-shippingtrendduringtheholidayseasonwithoutmentioningFreeShippingDay,whichhasquicklybecomeatradition:Thisyear,over1,400retailerswillofferfreeshippingforordersplacedonDecember16.
Ironically,thetrendtowardmoreandmorefreeshippingsortamakesFreeShippingDayunnecessaryandobsolete:Ifshippingisavailableforfreealmosteverydayanyway,there’sreallynoneedforaspecialdayforgettingfreeshipping.
Lastyear,FreeShippingDayfounderLukeKnowlessaidinaQ&Athatabout60%ofparticipatingretailerswereofferingfreeshippingwithnominimumpurchaserequirementswhatsoever.Thisyear,consumerscanexpectnotonlythatthenumberofparticipatingretailerswillrise,butthatthepercentageofretailerswithno-minimum-purchaserequirementswillaswell.
(