Ch14 Transparent pricing will underscore the urgent need for brand clarity 思维导图

Tourists need to purchase/ arrange or acquire the means by which they can travel from their homes (origin area) to the a destination.

One element is the process is represented by the tour operating and retailing tourism products to consumers

One way the tourism industry communicates, trades and interacts with the tourist through a distribution chain

Definition: Tour operator is an organization, firm or company who buys individual travel components, separately from their suppliers and combines them into a package tour, which is sold with their own price tag to the public directly or through middlemen, is called a Tour Operator.

Examples SOTC, TCI, Thomas Cook, Indo Asia KUONI formulates a new tourists product for example ‘inclusive tours.’

Include: Transportation , Accommodation and Other touristic services

Types of packages: Most commonly Using traditional charter flights (uneconomic) Using scheduled flights

The intermediaries in tourism industry are the agents who sell products

Tourism products => sold by travel agents offering products from the tour operators

Negotiating low prices from suppliers

Reducing profit margins

Cutting their costs structures

A tour operator is a company that provides holidays in which your travel and accommodation are booked for you.

Travel agency is a business that attends to the details of transportation, itinerary, and accommodations for travelers. Also called travel bureau.

Utilizing an appropriate company brand

Designing a mock-up, using a computer, with illustrations and professional photographs of the hotel, destination, product offerings and services

Using a desktop publishing system that will help with brochure layout and design

Producing a proof, which is checked so that inaccuracies can be identified and rectified prior to printing.

City breaks and short breaks (2 to 3 nights)-> opening up new potential destinations -> using secondary airports

Long –haul (over 4 nights) and adventure travel (ecotourism and nature holidays)

Greater flexibility in tailoring the packages according to the clients needs