2018年6月英语四级阅读200篇第24篇：口味思维导图
Taste is such a subjective matter that we don't usually conduct preference tests for food. The most you can say about anyone's preference, is that it's one person's opinion. But b
树图思维导图提供 2018年6月英语四级阅读200篇第24篇：口味 在线思维导图免费制作，点击“编辑”按钮，可对 2018年6月英语四级阅读200篇第24篇：口味 进行在线思维导图编辑，本思维导图属于思维导图模板主题，文件编号是：bdd13e836cdf5fd5be50e86a4af97fcd
思维导图大纲
2018年6月英语四级阅读200篇第24篇：口味思维导图模板大纲
Tasteissuchasubjectivematterthatwedon'tusuallyconductpreferencetestsforfood.Themostyoucansayaboutanyone'spreference,isthatit'soneperson'sopinion.Butbecausethetwobigcola(可乐)companiesCoca-ColaandPepsiColaaremarketedaggressively,we'vewonderedhowbigaroletastepreferenceactuallyplaysinbrandloyalty.WesetupatastetestthatchallengedpeoplewhoidentifiedthemselvesaseitherC0ca-ColaorPepsifans:Findyourbrandinablindtasting.
WeinvitedstaffvolunteerswhohadastronglikingforeitherCoca-ColaClassic(传统型)orPepsi,Diet(低糖的)Coke,orDietPepsi-Thesewerepeoplewhothoughtthey'dhavenotroubletellingtheirbrandfromtheotherbrand.Weeventuallylocated19regularcoladrinkersand27dietcoladrinkers.
Weeventuallylocated19regularcoladrinkersand27dietcoladrinkers.Thenwefedthemfourunidentifiedsamplesofcolaoneatatime,regularcolasfortheonegroup,dietversionsfortheother.WeaskedthemtotelluswhethereachsamplewasCokeorPepsi;thenweanalyzedtherecordsstatisticallytocomparetheparticipants'choiceswithwhatmeregum-workwouldhaveaccomplished.
Gettingallfoursamplesrightwasatoughtest,butnottootough,wethought,forpeoplewhobelievedtheycouldrecognizetheirbrand.Intheend,only7outof19regularcoladrinkerscorrectlyidentifiedtheirbrandofchoiceinallfourtrials.Thediet-coladrinkersdidalittleworse-only7of27identifiedallfoursamplescorrectly.
Whilebothgroupsdidbetterthanchancewouldpredict,nearlyhalftheparticipantsineachgroupmadethewrongchoicetwoormoretimes.Twopeoplegotallfoursampleswrong.Overall,halftheparticipantsdidaboutaswellonthelastroundoftastingasonthefirst,sofatigue,ortasteburnout,wasnotafactor.OurpreferencetestresultssuggestthatonlyafewPepsiparticipantsandCokefansmayreallybeabletotelltheirfavoritebrandbytasteandprice.
练习题：
Choosecorrectanswerstothequestion:
1.Accordingtothepassagethepreferencetestwasconductedinorderto_____.
A.findouttheroletastepreferenceplaysinaperson'sdrinking
B.revealwhichcolaismoretothelikingofthedrinkers
C.showthataperson'sopinionabouttasteismereguess-work
D.comparetheabilityoftheparticipantsinchoosingtheirdrinks
2.Thestatisticsrecordedinthepreferencetestsshow_____.
A.Coca-ColaandPepsiarepeople'stwomostfavoritedrinks
B.thereisnotmuchdifferenceintastebetweenCoca-ColaandPepsi
C.fewpeoplehadtroubletellingCoca-ColafromPepsi
D.people'stastesdifferfromoneanother
3.Itisimpliedinthefirstparagraphthat_____.
A.thepurposeoftastetestsbtopromotethesaleofcolas
B.theimprovementofqualityisthechiefconcernofthetwocolacompanies
C.thecompetitionbetweenthetwocolasisverystrong
D.blindtastingisnecessaryforidentifyingfans
4.Theword"burnout"(Line4,Para.5)herereferstothestateof_____.
A.beingseriouslyburntintheskin
B.beingunabletoburnforlackoffuel
C.beingbadlydamagedbyfire
D.beingunabletofunctionbecauseofexcessiveuse
5.Theauthor'spurposeinwritingthispassageisto_____.
A.showthattastepreferenceishighlysubjective
B.arguethattastetestingisanimportantmarketingstrategy
C.emphasizethattasteandpricearecloselyrelatedtoeachother
D.recommendthatblindtastingbeintroducedinthequalitycontrolofcolas
1.[A]第1段第3句提到，由于两大可乐公司的营销如此具有攻击性，我们不由想知道对味道的偏好在品牌忠诚度上起多大的作用，A与之相符。
2.[B]第4段第2、3句表明可口可乐和百事可乐在味道方面并无多大差异，B与之相符。A、D不是实验数据所表明的事情，故排除;C与原文的意思不相符，也排除。
3.[C]由第1段第3句中CocaColaandPepsiColaaremarketedsoaggressively可知两大公司竞争极为激烈，故选C。
4.[D]文章最后一段第3句中，fatigue与tastebumout之间用or连接，表明两者语义比较接近，对比四个选项，D符合，表示味觉疲劳、麻木。
5.[A]文章第1句Tasteissuch...food表明味觉偏好是十分主观的，且下文讲到的实验结果也更进一步印证了该观点，故选A。
相关思维导图模板
树图思维导图提供 904名中国成年人第三磨牙相关知识、态度、行为和病史的横断面调查 在线思维导图免费制作，点击“编辑”按钮，可对 904名中国成年人第三磨牙相关知识、态度、行为和病史的横断面调查 进行在线思维导图编辑，本思维导图属于思维导图模板主题，文件编号是：10b9a8a2dd2fb4593f8130ef16c320fc
树图思维导图提供 销售经理半年规划 在线思维导图免费制作，点击“编辑”按钮，可对 销售经理半年规划 进行在线思维导图编辑，本思维导图属于思维导图模板主题，文件编号是：e614d6bcf03e9318109240a18697c5d1
沪公网安备 31011502019485号
上海工商