DIGITAL books are changing traditional publishing models everywhere. In America and Britain, the rise of electronic books is the cause. China’s revolution is different.
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DIGITALbooksarechangingtraditionalpublishingmodelseverywhere.InAmericaandBritain,theriseofelectronicbooksisthecause.China’srevolutionisdifferent.
“Ican’tidentifyanypopularliterarytrendthatdidn’toriginateonline,”saysJoLusbyofPenguinChina.Althoughe-readersarestillscarce,theinternethasgreatlyaffectedreadinghabits.Chinesepeopleincreasinglyreadbooksonphones,tabletsandlaptops.Peopleunder30,whoaremostlikelytoownsuchdevices,arethemostavidreaders,saysEricAbrahamsen,aBeijing-basedpublishingconsultant.
originatev.发源;起源
scarceadj.缺乏的,不足的;稀有的adv.仅仅;几乎不
avidadj.渴望的;热心的
Theresulthasbeenanoutpouringofmass-marketfiction,written(andread)onwebsites,notinprint.Fiveyearsagointernetpublishersweretypicallyinformal,back-roomoutfits,butShanda,anonlinegamingcompany,seizedthecommercialopportunityandnowownsmostoftheliterarysites.Itsellssubscriptionsbythechapterorbook,bytheweekormonth.Onlinenovelsstartataroundfiveyuan($0.80)comparedwith30yuanforanaverageprintedvolume.
literarysites文学网站
Someofthenewlypopularonlinegenres,suchasromance,existeverywhere.OtherscouldbetermedfictionwithChinesecharacteristics:grave-robbingstories,forexample;officialcorruptionfablesinvolvingschemingcadresandtime-travelbookswhere2,000-year-oldwarriorspopintoacontemporaryBeijingdisco.
grave-robbingstories盗墓故事
schemingadj.惯耍阴谋的;诡计多端的
Someofthisonlinematerialmakesitintobookform.Printsales,dominatedbythecountry’s580state-ownedpublishinghouses,arenowworth44billionyuan($7billion).Butgrowthhasslowedfrom10%ayearin2007toaround5%,accordingtoYangWeiofOpenBook,amarket-researchfirm.Likemanyonlinestart-ups,Shandaisnotyetmakingmoneyoutofwebbooks,althoughrevenuesaregrowing.
Theinternethasalsochangedthewaythatbooksarepromoted.ChinahasrelativelyfewbookshopssoculturalnetworkingsitessuchasDouban.comhaveprovedgoodattargetingnewreaders.Fewwritersmakemuchmoney,onlineorinprint.Thehandfulofstylishnovelistswhodohavebecomecelebrities.GuoJingming,a28-year-oldwithsixnovelsin2011’stop20list,managesagroupofyoungwriterswhosemagazineTopNovelsells400,000copiesamonth.HanHan,a29-year-oldnovelistturnedracing-cardriver,hasapopularblog.MrHanrosetofamecleverlytweakingtheauthoritieswithoutrunningfoulofthecensors.Today’sedgywriters,suchasMurongXuecun,cansteeraroundthecensorswiththeironlinewriting,thenmakenecessarycutsintheirprinteditions.Mostauthorsgivethecensorsnotrouble.Theyknowwherethelineisdrawn.
handfulof少数
stylishadj.时髦的;现代风格的
runfoulof与……争吵;同……发生冲突;与……发生纠葛
Theproliferationoftelevisionchannelshascreatedanewstableofauthors,andbooksbytelevisionhostspopulatebestsellerlists.Manyareself-helptitles.BaiYansong,astatetelevisionpresenter,shotupthechartswith“AreYouHappy?”;andthepopularityof“WhyisourLifesoHard?”,abookbyatalk-showhost,LangXianping,saysmuchaboutpeople’sconcernsthattheyarenotbetteroff,despiteaboomingeconomy.
proliferationn.扩散;繁殖
shotup迅速成长;直线上升
betteroff经济状况好的;富裕的
Someforeigntitleswincommercialsuccess.StiegLarsson’s“GirlwiththeDragonTattoo”trilogyhassoldmorethan100,000copiesinChinese.Yetpublishingisalocalaffair,andeventranslatedtitlesmaybetrumpedbymorepopularChineseimitations.DanBrown’s“TheDaVinciCode”,forexample,hasbeenoutstrippedlocallybyhisChinesecounterpart,HeMa,whoseten-part“TibetCode”unearthsancientTibetanBuddhistsecrets.
trilogy三部曲
trumpv.胜过n.王牌;法宝
outstripv.超过;胜过;比…跑得快
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