商业环境,策略,市场等内容讲解
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Commerce (Business)思维导图模板大纲
Macroeconomic environment
Economic growth
Inflation
Unemployment rate
Industry environment
Competition level
Supplier bargaining power
Customer bargaining power
Company internal environment
Organizational structure
Corporate culture
Resources and capabilities
Cost leadership strategy
Differentiation strategy
Focus strategy
Market segmentation
Geographic Segmentation
City
Rural
Demographic Segmentation
Age
Gender
Income
Education Level
Psychographic Segmentation
Lifestyle
Values
Personality Traits
Behavioral Segmentation
Purchase Frequency
Usage Habits
Loyalty
Target market selection
Undifferentiated Marketing
Differentiated Marketing
Concentrated Marketing
Product Strategy
Product Development
Product Lifecycle Management
Branding Strategy
Packaging and Design
Price Strategy
Cost-plus Pricing
Competitive Pricing
Value-based Pricing
Promotional Pricing
Direct sales
Indirect sales (distributors, agents)
Customer retention and development
Customer satisfaction
Customer loyalty
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