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Here'sacommon scenario that any number of entrepreneurs face today:you're
theCEOofa small business and though you're making a nice1,youneed to find a way to take it to the nextlevel.what you need to do is2growth by establishing a growth team.Agrowth team is made up of members from different departments within yourcompanyand it harnesses the power of collaboration to focus3onfinding
ways to grow.
Let'slookat a real-world4.Prior to forming a growth team,the software companyBitTorrent had 50employees.Working in the5departmentsof engineering,marketing and product development.This brought them good results until2012,when their growth plateaued.The6was that too many customers were using the basic,free version oftheir product.And7improvements to the premium,paid version,few people were making the upgrade.
Thingschanged,8when an innovative project marketing manager came aboard,9agrowth team and sparked the kind of10perspective they needed.Bylooking atengineering issues from a marketing point of view,it became clear that the11 ofupgrades wasn't due to a quality issue.Most customers were simply unaware of the premium version and what it offered
Armed withthis12 the marketing and engineering teams joined forces to raise awarenessbyprominently13the premium version to users of the free version 14upgrades skyrocketed,and revenue increased by 92 percent
But in order foryourgrowth,team to succeed,it needs to a have a strong leader.It needssomeonewhocan15the interdisciplinary team and keep them on course for improvement.
Thisleaderwill16the target area.set clear goals and establish a time frame forthe17ofthese goals.This growth leader is also 18for keeping the team focuson moving forward and steer them clear of distractions.19attractive,new ideas can be distracting,the team leader must recognize when these ideas don't20the current goal and need to be put on the back burner
1.A.purchase B.profit C.connection D.bet
2.A.define B.predict C.prioritize D.appreciate
3.A.exclusively B.temporarily C.potentially D.initially
4.A.experiment B.proposal C.debate D.example
5.A.identical B.marginal C.provisional D.traditional
6.A.rumor B.secret C.myth D.problem
7.A.despite B.unlike C.through D.besides
8.A.moreover B.however C.therefore D.again
9.A.inspected B.created C.expanded D.refomed
10.A.cultural B.objective C.fresh D.personal
11.A.end B.burden C.lack D.decrease
12.A.policy B.suggestion C.purpose D.insight
13.A.contributing B.allocating C.promoting D.transferring
14.A.As a result B.At any rate C.By the way D.In a sense
15.A.unite B.finance C.follow D.choose
16.A.share B.identify C.divide D.broaden
17.A.announcement B.assessment C.adjustment D.accomplishment
18.A.famous B.responsible C.available D.respectable
19.A.Before B.Once C.While D.Unless
20.A.serve B.limit C.summarize D.alter【答案】
1.B profit
2.C prioritize
3.A exclusively
4.D example
5.D traditional
6.D problem
7.A despite
8.B however
9.B created
10.C fresh
11.C lack
12.D insight
13.C promoting
14.A As a result
15.A unite
16.B identify
17.D accomplishment
18.B responsible
19.C While
20.A serve
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